Bock a long, long time ago... In northern climes a group of folks met on the Internet to hunt a prized blue disk in a wonderful magical medallion hunt sponsored by a wonderful, loving Mom (i.e., Pioneer Press).
Many of these folks hunted at nite and the Chief Hunter - the one fullest of wisdom and hunt knowledge (Greg Sax) - suggested that all Cooler Hunters (hence forth called, as they are known today, Cooler Crew Members) wear something white on their upper body when hunting so that a) when one Cooler Crew Member came upon another in the heat (what HEAT?) of the hunt they would recognize each other and b) the white would stand out in the dark.
Many an item was worn - a diaper (New Daddy) around the arm, a sock, and even a baseball cap. And so white became the official color of The PioneerPlanet Cooler Crew, a.k.a. Coolerheads!
Time went on in this beautiful locale in the environs of St. Paul, MN... and spring came...
Some of The Cooler Crew got together for a bock hunt - hunting wooden goat heads - at a northern brewery to keep honed their hunting skills for the next Medallion Hunt. At that hunt, one Crew Member (Cheryl) gave all gathered Cooler Crew Members a white plastic pith helmet - white, as it is the Official Colour of The Crew... and a pith helmet as the original Cooler Crew Members first met at that very special, magical *hunt* - The St. Paul Pioneer Press Winter Carnival Medallion Hunt - and first and foremost are hunters!