One of four St. Paul Winter Carnival button designs designed by Spencer Smith, associate creative director at Concept Group, a St. Paul-based marketin, One of four St. Paul Winter Carnival button designs designed by Spencer Smith, associate creative director at Concept Group, a St. Paul-based marketin, One of four St. Paul Winter Carnival button designs designed by Spencer Smith, associate creative director at Concept Group, a St. Paul-based marketin, One of four St. Paul Winter Carnival button designs designed by Spencer Smith, associate creative director at Concept Group, a St. Paul-based marketin